Working with independent retailers to create a unique look for their shop interiors.
I have been working increasingly over the past few years with retailers who have been inspired to make their shop fixtures and fittings play a role in creating their unique brand. Their shops are more than just the sum of the products on sale; the design of the shop interior is now also required to say something about the retailer.
One store that has been famously paving the way for creative shop interiors is Aesop http://www.aesop.com/uk/about_aesop/ As far as I am aware no two shop interiors are the same and they have used different designers to make each store unique and exciting.
I love working with independent designers and retailers such as Nigel Hall, Tom O’Dell and the women from Luna & Curious. All of these clients are very creative people who have a clear notion of the look they are wanting to achieve.
My role as furniture maker, more often than not, is to provide a guiding hand at the design stage. I’m obliged to supply all the boring, practical data; size of space, size of product, practical size of units. I often feel that I am putting a dampener on all the creative energy that is flowing but that is the challenge; to unite the brief with the aesthetic and harness the creativity into practical solutions. Great fun with the right people!